Ali Faruk Ali Faruk

Ali Faruk / DTC & eCommerce

Senior Lifecycle Marketing Manager

Turning customer journeys into repeat revenue.

I build CRM and retention programs across onboarding, activation, cart recovery, post purchase, win-back, and VIP growth. The result: stronger engagement, higher LTV, and measurable revenue.

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Business impact

Career Highlights

Lifecycle ownership expressed in the language hiring managers care about: audience scale, revenue influence, recovery performance, and years spent building retention programs.

75,000+CRM subscribers managed across lifecycle programs
~30%Company revenue influenced by lifecycle marketing
~$20KMonthly recovered revenue from abandoned cart automation
6+ yearsDTC and eCommerce lifecycle marketing experience
Multi-brand CRMStrategy and execution across in-house, freelance, and contract work.
Klaviyo expertAdvanced ownership supported by Drip, Omnisend, and Mailchimp.
$1,500+ per campaignConsistent campaign revenue reported in the complete resume.

Profile

About

A lifecycle marketer who connects customer insight, automation, creative, and analysis to commercial outcomes.

I am a Senior Lifecycle Marketing Manager with 6+ years of experience helping DTC and eCommerce brands turn customer behavior into stronger retention and revenue.

My work spans CRM strategy, customer journey mapping, marketing automation, segmentation, personalization, experimentation, and lifecycle analytics. Email marketing is one part of that system, used alongside customer insight and data analysis to improve engagement and customer lifetime value.

Lifecycle ownershipAcquisition nurturing, onboarding, activation, post purchase, retention, win-back, and revenue optimization.
Automation architectureWelcome, browse abandonment, cart recovery, replenishment, sunset, post-purchase, and win-back workflows.
Decision makingKPI reporting, campaign analytics, revenue attribution, customer insights, and A/B testing.
LeadershipCross-functional collaboration, stakeholder management, promotional planning, and creative direction.
Technical foundationBachelor's Degree in Computer Science from Bahcesehir University.

Capabilities

Core Expertise

The portfolio is positioned around lifecycle ownership, not isolated email production. Each capability supports retention, LTV, or revenue growth.

Lifecycle Strategy

Lifecycle Marketing, Customer Lifecycle Management, Customer Journey Mapping, Activation, Onboarding, Post Purchase, Retention Marketing, Win-back, VIP

CRM & Automation

CRM Strategy, Marketing Automation, Welcome Series, Browse Abandonment, Cart Recovery, Replenishment, Sunset Flows, Campaign Strategy, Promotional Calendar, Email Deliverability

Customer Intelligence

Customer Segmentation, Behavioral Segmentation, Lifecycle Stage, Customer Value, Personalization, Customer Insights, Data Analysis, Customer Engagement

Growth & Measurement

Revenue Optimization, Customer Lifetime Value, LTV, Revenue Attribution, Lifecycle Analytics, KPI Reporting

Experimentation & Leadership

A/B Testing, Email Copywriting, Experimentation, Cross-functional Collaboration, Stakeholder Management, Creative Direction

Platforms

Technology Stack

Tools are kept separate from strategic capabilities to show both hands-on fluency and senior-level ownership.

CRM

Klaviyo, Drip, Omnisend, MailchimpAutomation architecture, segmentation, deployment, and performance optimization

Analytics

GA4, Microsoft Clarity, Google Sheets, ExcelLifecycle analytics, customer behavior, reporting, and revenue attribution

Creative

BeeFree, Canva, Figma, PhotoshopCampaign creative, layout, production, and cross-functional collaboration

Operating model

Lifecycle Framework

I design and optimize customer journeys across every stage, using behavioral signals and performance data to improve engagement, retention, revenue, and LTV.

01Acquire
02Welcome
03Activation
04Browse
05Cart Recovery
06Purchase
07Post Purchase
08Retention
09Win-back
10VIP

Career

Professional Experience

Progression from channel execution into CRM ownership, lifecycle strategy, customer retention, experimentation, and revenue leadership.

Microdosify 2019 - Present

Microdosify

Senior Lifecycle Marketing Manager

Own end-to-end lifecycle strategy for a growing DTC eCommerce brand, managing a 75,000+ subscriber CRM program in Klaviyo and influencing approximately 30% of company revenue through lifecycle marketing and retention.

2019 - 2021Email Marketing Specialist
2021 - 2023Lifecycle Marketing Manager
2023 - PresentSenior Lifecycle Marketing Manager
  • Lead customer journeys across acquisition, onboarding, activation, post purchase, retention, and win-back.
  • Design and optimize welcome, abandoned cart, browse abandonment, replenishment, sunset, post-purchase, and win-back automations; the cart recovery program generated approximately $20,000 in monthly recovered revenue.
  • Segment by purchase behavior, engagement, lifecycle stage, and customer value to improve personalization and campaign performance.
  • Run A/B tests across subject lines, creative, messaging, offers, send times, and automation logic.
  • Plan weekly promotional campaigns around seasonal launches, product releases, deliverability, and business objectives.
  • Use campaign analytics, attribution reporting, customer insights, and lifecycle metrics to improve LTV, collaborating with creative, content, and leadership teams.
SaveOnGreens Jul 2018 - Present

Selected clients

Lifecycle Marketing Consultant

Shrooms Online (shrooms-online.cc), SaveOnGreens (SaveOnGreens.net), and ItrakMedia.

  • Develop lifecycle strategies for multiple DTC and eCommerce brands, managing customer journeys from acquisition through retention.
  • Build and optimize Klaviyo automation including welcome, abandoned cart, post-purchase, and win-back workflows.
  • Use segmentation, personalization, A/B testing, and campaign analysis to improve engagement, repeat purchase behavior, conversion, and LTV.
  • Collaborate with founders and marketing teams to align CRM initiatives with business objectives and promotional calendars.

Education / 2015 - 2019

Bahcesehir University

Bachelor's Degree in Computer Science. A technical foundation for segmentation logic, automation architecture, reporting systems, and data-driven decision making.

Selected work

Lifecycle Marketing Case Studies

Campaign previews now lead each case so the work is visible immediately. Open a case to review the business objective, strategy, ownership, metrics, results, and key learning.

Contact

Ready to own the customer lifecycle.

Available for senior remote lifecycle marketing, CRM, retention, and DTC/eCommerce growth roles.

Email Ali View Resume