Lifecycle platform credential
Klaviyo Digital Marketing
Formal training that supports hands-on work in CRM strategy, automation, segmentation, experimentation, deliverability, and performance analysis.
Ali Faruk / Agency + In-house Lifecycle Marketing
Senior Lifecycle Marketing Manager
Turning customer journeys into repeat revenue.
I build CRM and retention programs for DTC and eCommerce brands, combining agency-tested adaptability with hands-on in-house ownership. From strategy and client communication to Klaviyo execution and analysis, the goal is always the same: stronger engagement, higher LTV, and measurable revenue.
Business impact
Career Highlights
Lifecycle ownership expressed in the language hiring managers care about: audience scale, revenue influence, recovery performance, and years spent building retention programs.
75,000+CRM subscribers managed across lifecycle programs
~30%Company revenue influenced by lifecycle marketing
~$20KMonthly recovered revenue from abandoned cart automation
6+ yearsDTC and eCommerce lifecycle marketing experience
Agency + in-houseMulti-client delivery paired with long-term ownership inside a growing brand.
CertifiedCurrent credentials from Klaviyo Academy and HubSpot Academy.
End-to-end operatorStrategy, copy, automation, testing, reporting, and stakeholder communication.
Profile
About
A lifecycle marketer who can move between client accounts, brand teams, and hands-on execution without losing sight of commercial outcomes.
I am a Senior Lifecycle Marketing Manager with 6+ years of experience helping DTC and eCommerce brands turn customer behavior into stronger retention and revenue.
My background includes agency, consulting, and in-house roles. That means I am comfortable learning a new brand quickly, adapting to different voices and business models, presenting clear recommendations, managing feedback, and still getting the work shipped.
My work spans CRM strategy, customer journey mapping, marketing automation, segmentation, personalization, experimentation, and lifecycle analytics. Email is one part of a broader retention system built to improve engagement and customer lifetime value.
Lifecycle ownershipAcquisition nurturing, onboarding, activation, post purchase, retention, win-back, and revenue optimization.
Automation architectureWelcome, browse abandonment, cart recovery, replenishment, sunset, post-purchase, and win-back workflows.
Decision makingKPI reporting, campaign analytics, revenue attribution, customer insights, and A/B testing.
Agency readinessMulti-client prioritization, brand-voice adaptation, clear recommendations, deadline ownership, and responsive communication.
LeadershipCross-functional collaboration, stakeholder management, promotional planning, and creative direction.
Technical foundationBachelor's Degree in Computer Science from Bahcesehir University.
Capabilities
Core Expertise
A recruiter-friendly view of the work I can own, from client discovery and strategy through build, launch, analysis, and iteration.
Lifecycle Strategy
Map customer journeys and prioritize the moments that move people from acquisition to activation, repeat purchase, win-back, and VIP growth.
CRM & Automation
Build and optimize welcome, browse, cart, post-purchase, replenishment, sunset, and win-back programs with segmentation and deliverability in mind.
Agency Client Delivery
Translate client goals into practical CRM priorities, adapt to distinct brand voices, communicate recommendations clearly, and manage deadlines and feedback across accounts.
Growth & Measurement
Use behavioral segmentation, A/B testing, lifecycle analytics, revenue attribution, and KPI reporting to improve conversion, retention, and LTV.
Creative & Collaboration
Own campaign concepts and copy while partnering with founders, designers, content teams, and leadership to ship work that is both on-brand and commercially useful.
Platforms
Technology Stack
Tools are kept separate from strategic capabilities to show both hands-on fluency and senior-level ownership.
CRM
Klaviyo (Advanced + Certified), Drip, Omnisend, MailchimpAutomation architecture, segmentation, deployment, and performance optimization
Analytics
GA4, Microsoft Clarity, Google Sheets, ExcelLifecycle analytics, customer behavior, reporting, and revenue attribution
Creative
BeeFree, Canva, Figma, PhotoshopCampaign creative, layout, production, and cross-functional collaboration
Credentials
Professional Certifications
Current credentials in platform-specific lifecycle execution and broader digital marketing, presented alongside the practical work and results throughout this portfolio.
New certification
HubSpot Digital Marketing
Validated knowledge across inbound digital marketing, SEO-friendly content, website optimization, social strategy, video, advertising, and performance measurement.
Operating model
Lifecycle Framework
I design and optimize customer journeys across every stage, using behavioral signals and performance data to improve engagement, retention, revenue, and LTV.
01Acquire
02Welcome
03Activation
04Browse
05Cart Recovery
06Purchase
07Post Purchase
08Retention
09Win-back
10VIP
Career
Professional Experience
A mix of in-house growth, ongoing consulting, and agency experience that demonstrates both deep ownership and the ability to perform across multiple client environments.
Jul 2019 - Present
Microdosify
Senior Lifecycle Marketing Manager
Own end-to-end lifecycle strategy for a growing DTC eCommerce brand, managing a 75,000+ subscriber CRM program in Klaviyo and influencing approximately 30% of company revenue through lifecycle marketing and retention.
Jul 2019 - Jul 2021Email Marketing Specialist
Jul 2021 - Feb 2023Lifecycle Marketing Manager
Feb 2023 - PresentSenior Lifecycle Marketing Manager
- Lead customer journeys across acquisition, onboarding, activation, post purchase, retention, and win-back.
- Design and optimize welcome, abandoned cart, browse abandonment, replenishment, sunset, post-purchase, and win-back automations; the cart recovery program generated approximately $20,000 in monthly recovered revenue.
- Segment by purchase behavior, engagement, lifecycle stage, and customer value to improve personalization and campaign performance.
- Run A/B tests across subject lines, creative, messaging, offers, send times, and automation logic.
- Plan weekly promotional campaigns around seasonal launches, product releases, deliverability, and business objectives.
- Use campaign analytics, attribution reporting, customer insights, and lifecycle metrics to improve LTV, collaborating with creative, content, and leadership teams.
Jul 2018 - Present
Selected clients
Lifecycle Marketing Consultant
Selected clients include Shrooms Online and SaveOnGreens.
- Develop lifecycle strategies for multiple DTC and eCommerce brands, managing customer journeys from acquisition through retention.
- Build and optimize Klaviyo automation including welcome, abandoned cart, post-purchase, and win-back workflows.
- Use segmentation, personalization, A/B testing, and campaign analysis to improve engagement, repeat purchase behavior, conversion, and LTV.
- Collaborate with founders and marketing teams to align CRM initiatives with business objectives and promotional calendars.
iTrakMedia
Jan 2016 - Mar 2017
Marketing agency experience
iTrakMedia / Full-time, Remote
Lifecycle Marketing Consultant
Supported lifecycle and email marketing delivery across multiple client accounts, each with different brand voices, audiences, business models, and priorities.
- Planned and delivered campaigns, newsletters, segmentation, and automation for multiple client brands.
- Translated client goals into focused CRM priorities and practical recommendations.
- Adapted messaging and lifecycle strategy to distinct brand voices and customer journeys.
- Managed communication, deadlines, and feedback while keeping work accurate and moving across accounts.
Education / 2015 - 2019
Bahcesehir University
Bachelor's Degree in Computer Science. A technical foundation for segmentation logic, automation architecture, reporting systems, and data-driven decision making.
Selected work
Lifecycle Marketing Case Studies
Campaign previews now lead each case so the work is visible immediately. Open a case to review the business objective, strategy, ownership, metrics, results, and key learning.
Contact
Ready to own the customer lifecycle.
Available for senior remote lifecycle marketing, CRM, retention, and DTC/eCommerce roles with agencies or in-house teams.